Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and fast become a very popular social media tool. Instagram was originally developed so as people could apply different filters to photographs that they had taken on their smartphones one the market and would allow your crooks to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can certainly uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There to become more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per weekend.
The account is ‘free’ to set up so the numbers of low barriers to admittance.
It is often a medium that allows for easy sharing of content twenty-four hours a day.
What type success have businesses achieved using Instagram?
Businesses regarding example Levis, L’oreal and any huge selection of others are able wireless the tool to:
To increase awareness of their products and services.
To increase brand exposure.
To showcase their community and pro bono work to inspire and attract prospects to build relationships their product, service or brand.
Run successful promotions, competitions and special gifts.
Small Business marketing success with Instagram
Instagram appears to be be particularly popular with product based businesses resulting from its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is they the application allows for photos in order to become posted and shared individuals who either wearing or by using these products. For instance, a food manufacturer might post photos of a person cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as little business businesses have been able to leverage the ability of Instagram to engage their folks. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they’ve got achieved this through utilize of attractive photographs on the food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers some other buy instagram likes users would become in or search designed for.
Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram bank account. This ‘influencer’ group translates to , there are a couple of eyeballs there ready to see your service or product. The audience has been built for you. The engagement has been formed and experiencing this finding your product uploaded onto their Instagram feed or featured along with a blogger or popular Instagram account holder will assist to grow your audience faster. Therefore taking the time to identify key ‘influencers’ in your industry as well as the you can tap into this is very important.
Hashtags – What are they?
How can they be utilized to increase business exposure?
I recommend that if you have an interest in getting onto Instagram you spend time beforehand doing your Hashtag research. Hashtags are tags in which you can add in a caption of images that you upload. By utilizing a hashtag you need to use the # symbol at the front side of the tag after that add a keyword or several keywords without spaces after the hash logo. For example, you might post a merchandise image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. It is already have in mind the hashtags as they are also popular on Twitter however if you aren’t take an appearance online to see some associated with how that you use them. The reasons for the hashtag is to tag your photo into a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.